Penny Southam ARIDO, IDC is an award winning, registered Interior Designer with over 27 years of experience in the industry. She is a member of ARIDO, IDC, OHA, GOHBA and IES. Penny and her firm have been awarded over 35 Interior and Architectural Design awards from 1995 to present. Penny was awarded the designation of Top Forty Under 40 in 2005 for her business acumen and firm presence and rank in Ottawa, Ontario. Penny has also been featured in many magazines across the country and the Ottawa Citizen. In one article written by the Ottawa Citizen, Penny was noted as “The Design Dynamo” of Ottawa.
Penny has many years of experience in the TV industry. She was a ‘professor’ on “Design U” which ran between years 2003-2005 on HGTV. Penny was also the co-host of “All For Nothing?” which shot 52 episodes where Penny helped 104 home owners increase the value of their homes with very creative, cost effective solutions. During the 3 seasons of “All For Nothing” home owners jointly raised the values of the homes by over $1,500,000. “All For Nothing” aired on the W Network and now can be seen on the Oprah Network.
Penny Southam is a well known name in Ottawa for her design expertise, creativity and knowledge of the industry. Clients will often use Penny’s name as a marketing tool in order to draw more public interest to the project at hand.
Regardless of the type of project; residential, healthcare, corporate or retirement communities; Penny is always quick to understand the Client’s needs, requirements and budget setting the creative design process on a direct course to success. Penny is fully versed in all aspects of interior design as well as project management and is very detailed and organized. As a result Penny manages her team with focus and with great strength, devotion and passion.
Penny believes in setting the bar very high and, as a result, she and her team are known for superior, creative, innovative and unique design that meets all criteria and budgets. SDI’s tender packages are very detailed both with the design drawing packages and with detailed specification books. This high level of detail allows for extremely accurate bids and a more efficient construction schedule.